78% of the Kenya population are living in the rural areas with the majority being small scale farmers who rely on agriculture as the source of their livelihood. Although agriculture contributes 25% of the GDP most farmers are still living under one dollar a day.
With agriculture having a potential to develop the economy of Kenya, farmers are still stuck to the convectional ways of farming such as relying on the face to face interaction by extensions agents to provide them with agricultural information, going physically to the market to confirm prices or wait to be exploited by middlemen. The escalating exploitation and unreliability of extension agents has resulted in agricultural information gaps among rural small scale farmers..
Farm IT wants to alleviate small scale farmers from this vicious cycle of poverty through provision of timely and relevant agricultural information through our unique SMS MESSAGING SERVICE. The messaging platform will provide an avenue where small scale farmers, agricultural professionals, star farmers and other stakeholders in the agricultural value chain share agricultural information, service, and advisories.
The penetration of mobile services in Kenya has reached 64.2 % per 100 inhabitants with 30 million mobile subscribers using the GSM sim card, internet connection in rural areas is still low, leaving the messaging service as the most effective tool for empowering small scale farmers by overcoming the limits of time and space.
farmers can now interact with other farmers, agronomist, traders and other relevant stakeholders in the agri-value chain asking questions and receiving answers in minutes.